Responsible for monitoring, evaluation, and support of email deliverability customers for a high volume email system. Ensures that email messages are properly constructed to meet industry best practices. Monitors email sends to secure the highest possible delivery rate. Creates and maintains relationships with ISPs, customers (internal and external) and solutions providers to quickly troubleshoot and resolve issues.
Email Deliverability Specialist at Responsys
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- Type:
- Full-time
- Experience:
- Mid-Senior level
- Functions:
- Marketing, Product Management, Management, Project Management
- Industries:
- Management Consulting, Internet, Information Technology and Services, Marketing and Advertising, Computer Software
- Posted:
- October 20, 2010 by Brian Snodgrass
- Compensation:
- Exclellent Comp, Benefits, Stock, 401k
- Referral Bonus:
-
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- Local candidates only, no relocation (San Francisco Bay Area).
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EmailExpert.org is hosting the complete back archives of Freds collection of blogs... Highlighted here is charity based affinity marketing via email... Charity focused Affinity Email Marketing |
Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny. In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind. The question is, what kinds of messages will catch subscribers’ attention and resonate with them? |
One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need. The wisdom of partnering with a charity and creating inspirational messaging cannot be overstated. Charity-related messaging has a proven positive effect on overall brand awareness which transcends generic “sales event” campaigns. |
About the author
 Fred Tabsharani is engaged in strategic marketing initiatives for Port25 Solutions, Inc., a globally recognized email software company which serves Email Service Providers and leading enterprises. After receiving his MBA from John F. Kennedy University, Fred immersed himself into the world of email deliverability and constantly discovers new insight from thought-leaders in the email industry. He is a columnist for a few industry blogging portals and is also a member of several email based organizations including but not limited to MAAWG and the Email Experience Council. Fred’s goal is to continue honing his skills and knowledge in this space and to build timeless industry relationships that transcend business goals.
Read more at emailexpert.org |
Amplify for your Android Phone |
We recommend you follow these steps from a computer.
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Step 2.
Add the page to your bookmarks
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Step 3.
On the "Add bookmark" screen, in the Location field, delete everything before the word "javascript" and then click OK
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You're all set to use Amplify!
To try it on this or any other page, tap your bookmarks button and choose "Amplify It!"
Read more at amplify.com |
Proving Yourself: The Need to Authenticate |
 The movement towards authentication continues more and more as senders struggle with delivery problems and inbox placement challenges. Last week I attended the fall session of a conference where many industry leaders gathered to discuss email marketing. I had three key takeaways: authentication, authentication, authentication. In all seriousness, authentication is a topic which is still gaining momentum and strength, which was reaffirmed at this conference. Both the sender and receiver community are on the same page on the importance of authenticating each email.
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Indian cybercriminals developing sophistaced botnets Cybercriminals in India creating botnets to capture PCs |
NEW DELHI: Cybercriminals in India are increasingly looking at creating botnets, network of computers aimed at attacking and 'capturing' PCs to spread viruses through them to other systems, a Microsoft report said today.
India ranks 25th in terms of bot infections detected and removed in the quarter ended June 2010, according to the Microsoft Security Intelligence Report version 9. The report covered 200 countries and territories.
The country had 38,954 computers with bots cleaned in Q2 this year compared to 37,895 computers in the previous quarter.
A Botnet is a network of computers, controlled by one computer (bot herder), which attacks another PC and makes it a part of its network. The main drivers for botnets are for recognition and financial gains.
The larger the botnet, the more recognition the herder can claim to have among the cybercriminal community.
The bot herder can also offer services of the botnet to third parties, usually for sending spam messages. Due to the large numbers of machines within the botnet, huge volumes of such mails can be generated.
"It is clear that the controllers work hard to sustain, maintain and grow them for financial gain. If it is a consumer the data and financial loss may not amount to a huge amount, but the loss is more severe if we talk about organsiations or at a government level," Microsoft India Chief Security Officer Sanjay Bahl told PTI.
Microsoft estimates that USD 780 million was lost globally in 2008-09 to spam mails.
"It's clear that the evolution of the botnet is a major concern. As well as the prominent rise in infections on a global scale, data from this year's report has also shown that cybercriminals are now using more sophisticated techniques like botnets to further their reach of potential victims," Ovum Analyst Graham Titterington said.
Over the past few years, volumes of spam originating from a single computer has dropped in order to thwart spam detection. The trend is moving towards using a larger number of compromised hosts for sending smaller amount of messages. This helps evade detection by anti-spam techniques.
Though the numbers in India might seem small, but such attacks are increasing.
"Cybercriminals play with vulnerabilities. For example, in a developing country like Brazil, people are engaging in online payments, so the cyber criminal will try and attack through spam mails promising lottery, bank payments, etc," Bahl said. |
September 28, 2010: Subject Line + Preheader = The Perfect Pairing |
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In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My answer? Uh, yea, they are REALLY that important. For subscribers checking email on mobile phones, the preheader continues the story set up in the subject line. Ignoring this precious piece of real estate is a big miss on the part of email marketers. Case in point: kate spade. Scrolling through my inbox on my iPhone, this is what I saw...Read more at www.smith-harmon.com |
13 Brands Examined: New rules for sexy subject lines |
- If you want to grow a mature email program, spend considerable time and energy testing a variety of offers
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- Avoid using your sender name as a repetitive part of the subject line, and personalize only where it makes sense
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 After reading this, my hope is that you will walk away and pull a Justin Timberlake on your email marketing programs by bringing sexy back — and it all starts with the subject line. |
Why the subject line? Well, it is your first line of impact no matter what device or inbox type it hits. |
It drives significance and importance.
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It delivers on the relationship.
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It is your first level of interaction.
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How to Make the Most of the Unsubscribe (With help from The Jackson 5) |
| October 1st, 2010 by Amy Garland |
 How do you handle the unsubscribe? Do you:
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a.) Allow recipients to unsubscribe with one click, making it seamless and easy for them to opt-out. |
b.) Give them the option to opt-down and hear from you less frequently. |
c.) Ignore them. Your emails are valuable, so why would they want to stop receiving them? |
Hopefully you did not answer “c”. If so, contact Blue Sky Factory now, so we can talk more about best practices and, well, the law. As far as the other options, there are different ways to look at the unsubscribe, so let’s explore a few of them now with a little help from The Jackson 5. Read more at blog.blueskyfactory.com |
Remy Bergsma makes some great points Personal EEMC invite – but it’s not personal |
When you use words like personally, taylored content, or such specifics which suggest you (or at least the marketing system you’re using) know a person, don’t start the message with Dear Sir / Madam. Alas this was the case with an invitation for the European Email Marketing Conference I received from an ESP: |
| How to Resolve Common Deliverability Challenges |
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More than 80% of all delivery issues arise because of a problem with your sending reputation. Your sending reputation is based upon your sending patterns and volumes, mailing infrastructure, list hygiene (spam traps and unknown users), and subscriber complaints. Recently we gathered a bunch of data to figure out why our email was being blocked. Today, let's look at how we can resolve the reputation issues and get our email back to the inbox, based on the data we gathered. Read more at www.mediapost.com |
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